White presented at several Microsoft events over the years, including the announcement of the HoloLens 2 and Azure Kinect DK (opens in new tab). Its an emphasis on customer obsession and community. Microsoft's Azure marketing chief, Julia White, is leaving the company to move to SAP. Companies in Korea and India choose Microsoft Azure to fuel their digital . Thank you for signing up to Windows Central. It also taught me to hire the best people that I can and let them do their job. Thats the transformation journey we have been on. In the second Microsoft-to-SAP-related hiring announcement of the week, Azure Marketing Corporate VP Julia White is moving to SAP to become Chief Marketing and Solutions Officer. At SAP, she's in charge of a broad portfolio, spanning sales, product management and government relations. Twitters security leads just quit. Experienced Case Manager Advisor with a demonstrated history of working in the government administration industry. We still talk about the notion of an open source developer, but every developer is using open source in some way shape or form. Explore BrainStations global community network, including our on-campus and online bootcamps, certificate courses, and thought leadership events. Culture, in this case, is not the term typically espoused by the technology community, but rather a shiftexplainable only through the leaders who inspired and manufactured the change in the first place. Visit our corporate site (opens in new tab). Since 2000 Neowin LLC. "There's a gap between what is actually happening and what people see. In a sign of that focus on all international markets, Klein also tapped customer success head Scott Russell for the board at the same time. The San Francisco launch event for Office for iPad was Satya Nadellas first appearance as the CEO of Microsoft in the Bay Area tech industry and media epicenter. She started at the company as Product Manager in the Windows Server division. Those enterprise values come through, so its a win for us and most importantly a win for our customers. Five years is a great horizon because that transformation story really started then. Start your career in tech today. Were in the product service selling business. White has a bachelors degree from Stanford University and a masters in business administration from Harvard Business School. 2020 taught us the importance of being connected as a company when we are not together physically. The platform has risen prominently in the last half-decade to become a leader in the cloud hosting to become a viable alternative to the dominant Amazon Web Services (AWS). Julia White is Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE. Julia White wearing her now-famous LaMarque racing jacket with an asymmetrical collar. Read more, Corporate Vice President, Worldwide Energy and Resources Industry, The Microsoft Energy team is excited to share ground-breaking solutions and emerging technologies at DISTRIBUTECH International 2023, the leading annual energy transmission and distribution event for North America. SAP is coming from behind. Pick whatever way to work you wantwe just want to be successful in helping you deliver it.. She has been spearheading marketing for Azure for the past five years. Two years ago my husband took an early retirement when offered by his company. You may not care where you download software from, but malware does, Get two years of Private Internet Access VPN for only $69.95, Microsoft Office 2021 Professional license for Windows for just $39.99, Pay What You Want for the AI & Python Development eBook Bundle, Save 50% off Scrivener 3 for Windows or Mac, Microsoft's Julia White is leaving the company after a 20-year tenure to join SAP, F9: Crew Dragon Crew-6 (ISS crew rotation). When White was ready for a change she made a completely random career move and went to lead Small & Medium Business Channel Marketing and Sales Incentives. These Experts Are Racing to Protect AI From Hackers. Sorry about that, something went wrong. That is a bit of a new thing. She credits the synchronized swimming judging process with giving her a thick skin and not taking it personally and not giving up when the odds are stacked against you in a specific situation.. "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San . Windows Central is part of Future US Inc, an international media group and leading digital publisher. We have an open design process. Liuson points to some recent switches large companies have undertaken, such as Facebook moving several key projects from within the Javascript Node ecosystem to Microsofts TypeScript programming language. Even though the project didnt work out, White saw a glimpse of how we could change the way people communicate with each other and with technology. She had also dipped her big toe into the seemingly limitless mid-90s tech industry in Silicon Valley. It has long-standing rivals like Oracle to contend with, and a growing number of upstarts. #ESG is on life support - if you believe the pundits. Reskill your team to fill digital and technology roles. This is the first time SAP has had a marketing chief on the executive board. Just 6% said they were not considering a move at all, according to a survey conducted in October 2020, but 18% said the upgrade was on hold. White's move to SAP is the second noteworthy Microsoft departure this week. Julia White: Absolutely. This almost-great Raspberry Pi alternative is missing one key feature, This $75 dock turns your Mac Mini into a Mac Studio (sort of), Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones, How the New Space Race Will Drive Innovation, How the metaverse will change the future of work and society, Digital transformation: Trends and insights for success, Software development: Emerging trends and changing roles. Are sci-fi novels becoming a reality with ChatGPT's prevalence? White joined SAP after spending nearly 20 years at Microsoft . You can attend our bootcamps full-time or part-time. Software giant SAP has hired Julia White as chief marketing and solutions officer. In that mission transformation, it really meant we cannot be Windows only. Make the Microsoft experience completely open source, so the company can meet the most talented developers where they work. Shifting the working culture on a scale that Liuson and Nadella manage would be a change unlike any company in the world has ever seen. He did see something inspired on the stage in San Francisco. View the profiles of professionals named "Julia White" on LinkedIn. Oct 18, 2022. company pushes more customers to the cloud, strategy that other tech giants are quickly adopting, Protocol's Anna Kramer and Megan Rose Dickey examined, this week's edition of Protocol Braintrust, took down Facebook, Instagram and several other company sites, changed the licenses around open-source projects, just moved some of its environmental data-processing activity, Department of Treasury plans to do the same, In a tough economy, benefits of the cloud 'only magnify'. We want the stuff we build to be used and loved. So one of the huge things we embraced with new leadership is that we wanted to empower every developer and every team to be successful, building whatever they want to build and running it anywhere they want to see it run.. Future US, Inc. Full 7th Floor, 130 West 42nd Street, By clicking Sign up, you agree to receive marketing emails from Insider Julia Liuson is a big deal at Microsoft. But I led Exchange for four years and then, two years ago, picked up my current job responsible for Technical Marketing across the Office team., One of Whites priorities when she took over Office 365 marketing was focusing her team on talking to IT Pros about moving to the cloud. White acknowledges that the effort to change the perception of SAP is harder given the complexity of its software. Government IT Modernization Reaches Tipping Point, Corporate Vice President, Azure, Microsoft Corporation, Six priorities for the financial services industry in 2023, Microsoft at DISTRIBUTECH 2023: Transform and thrive in a net-zero future, Learn more about Microsoft Industry solutions. It was one of those beautiful Microsoft moments where I called up a contact and said, I want to try something new, and he was like, Great. Then we looked at different models, we looked at the challengers, then we start practicing and doing development. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. How Many Computers Do You Have and What is Their Purpose? Those differences really show that from a trust and security perspective were different. I think Julia White's very cool leather jacket should have its own Twitter account, tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San Francisco. Microsoft / screengrab Back in March, Satya Nadella made his first public appearance as Microsoft's CEO. White joins SAP on March 1 and will be part of the company's executive board. Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. White has been with Microsoft for almost 20 years, including leading the marketing efforts of Azure. with 20 comments. asks the company's official blog. "What's underneath that is still generic tech, it's not industry-specific tech.". Most recently she was Corporate Vice President of product marketing for Microsoft Azure helping grow the business to become the worlds second largest public cloud. Refresh the page and try again. After spending a couple of years building up Quicken, White moved to a hand-picked startup team to create a new web-based Quicken experience that would render the existing version irrelevant. Sign up for our newsletter for the latest tech news and scoops delivered daily to your inbox. Why? The leather jacket wearing Microsoft executive is easily one of the freshest faces to emerge from the company in years. Satya talked about it a lot, and then he really talked about how Microsoft is embracing and really veering away from being Windows only. "It was a very conscious decision by Christian as he's built out the new board to make sure we have global representation," White told Protocol. The family later moved to the resorts and swimming pools of Orlando, where Whites father became an executive at Westinghouse and then to quaint Issaquah, Washington, where he helmed various utilities. By Julia White Corporate Vice President, Azure, Microsoft Corporation. Its not a coincidence that stock prices have jumped 300 per cent since then. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. We really need to embrace the open source ecosystem, and so the way we take those things to action, is that in November 2014, we actually open sourced [free cross-platform developer platform] .NET. Here's how to keep your account secure for free, Specs Appeal: Here is how 2023 MacBook Pros compare with the previous models, Specs Appeal: Here is how the new M2 Mac Mini compares to the M1 and Intel-based variants, Specs Appeal: Comparing iPad 10 to iPad 9 and iPad 8, Specs Appeal: Here is how Surface Studio 2+ compares to Studio 2 and original Studio, Intel leak hints at potential Windows 12 launch in second half of 2024, Microsoft releases new free Windows 11 virtual machines, Microsoft: ExplorerPatcher, StartAllBack, Start11 break on Windows 11 Moment 2 (KB5022913), The Windows 365 app has officially launched for Windows 10 and 11. We hired a bunch of people from big banks to run the financial services part of the team, she said. Making the company successful means going where the customers are and doing what it takes to keep winning their hearts and minds., White noted that change may sound good on paper, but that doesnt make it easy. news.sap.com. Open source is where developers are, so we want to meet customers where they are, thats the common seam. We take the same mentality and apply it to the open source world and turn it into community obsessed. Here are the 10 most interesting things we learned from White's new bio: Sign up for notifications from Insider! All Content BrainStation Inc. 2015-2023. The second one is about embracing users. Government IT Modernization Reaches Tipping Point. For the last five years, White has been in charge of marketing for Microsoft's Azure. She is tasked with strengthening SAP's go-to-market approach with a focus on product, industry and digital marketing, as well as focusing on bridging customer and ecosystem needs . Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. The large breadth of White's responsibilities is the best evidence for that. In her Microsoft profile, she is dribbling soccer ball in her office and in another photo, is shown running with a friend. I left Whites office evaluating my own career and thinking about ways to push forward and innovate. I wanted to leave my footprints. Jan 15, 2021 13:20 EST Based in Singapore, Russell is a key representative for the APAC region. At Microsoft, we see a lot of large teams and companies. Microsoft clearly knows a good thing when they see it -- and have decided to shine the spotlight on White even more in one of its Microsoft Stories series. In her role, White leads the product and industry solution value propositions, go-to-market approach, global brand and digital marketing, corporate communications, and government affairs. Prior to this, she spent 8 years within the Office division where she was instrumental in leading the products evolution from an on-premises technology to establishing Office 365 as the leader in cloud productivity services. Whites father was a mechanical engineer who ran the local nuclear power plant. Julia White is joining the SAP Executive Board and leaving Microsoft, Corporate Vice President Brad Anderson, announced he was leaving Microsoft to join Qualtrics, SAP filed for an IPO for its Utah-based Qualtrics experience management subsidiary, Do Not Sell or Share My Personal Information. Advanced assessesment and clinical skills working with older adults of all . Back in March, Satya Nadella made his first public appearance as Microsoft's CEO at the San Francisco launch of Office for iPad. March 5, 2018 5 min read. White is the second high-level employee to leave the company recently, with the first being Brad Anderson, CVP for Commercial Management Experiences, who announced his move earlier this week. And Office for iPad represents Nadellas determination to create a mobile first, cloud first Microsoft that is committed to making cloud services like Office available on every device, no matter the platform. But the discussion of the open source roadmap didnt really happen in the open. Our idea is we want to help these companies be successful on Azure. "He said it was important I don't move to Germany.". The ability to power through is something that serves us well in all aspects of life, especially when getting started in the workforce. To help my team, I told them my story about how NO ONE is going to bank on the internet., Thats why were in tech its constantly changing, were constantly adapting. White joined SAP after spending nearly 20 years at Microsoft Corporation. "I think Julia White's very cool leather jacket should have its own Twitter account," tweeted Mashable editor Lance Ulanoff at the recent Office for iPad launch event in San Francisco. Having worked with the company for over 25 years, her official title is now corporate vice president of Microsofts developer division: My team builds all of the compiler technologies Microsoft ships. The digital version appeared onstage. Read more, Corporate Vice President of Worldwide Financial Services, Microsoft, While there is no crystal ball for what the future will look like in this rapidly changing world, I am certain of the power of todays cloud and AI technology advancementsand those on the horizonto overcome our current challenges, stretch the boundaries of what we think is possible, and create a better future, together. White is experienced in helping lead successful business transformations. One example is our monthly all-hands meetings where we walk the entire company through Fuze's full financial performance from the prior month. Will the pandemic usher in a new era of remote working, or will we all come back together when it is safe to do so? Julia White Corporate Vice President, Microsoft Azure. What does it mean to be human in an age of techno-humanism? Eventually everyone from tech bloggers to the New York Post weighed in on Whites sartorial triumph. Windows Server vNext build 25295 Preview download available in ISO and VHDX, Latest Windows Server LTSC vNext build 25284 out in 18 languages with ISOs, OpenAI and Microsoft extend partnership, will focus on developers and organizations, Microsoft promises to give customers access to ChatGPT as a service on Azure soon. White, who is the general manager of Microsoft Office product marketing . Stories from inside Microsofts journey to design a more accessible world. In this function, Julia is responsible for the value proposition of the Cloud Platform, global go to market strategy, customer engagement and evangelism. White had found a path that combined her passion for communications with an industry that allowed her to flex her outsized ambition. Microsoft is now running a paid advertorial slot on Techmeme for its official profile of her. Shes never been afraid to challenge the conventional thinking and stand out from the crowd. White has been with Microsoft for almost 20 years. She explained, I didnt know anything about it. At the dinner table wed talk about board meetings. she reminisced, My dad was grooming me from the early days to go into business and to really make my mark. The German company known for. Those are communities. If anything, we embraced open source too late. Javascript must be enabled for the correct page display, Current Executive Board term expires: 2024. Silicon Valley was booming. She started working on Quicken Online Banking, which was still done via private network because the internet wasnt considered secure enough. If you stand still, you die. She sat forward in her chair. In a blog post on February 2, Julia White, Microsoft's general manager for Office Product Management, defined a plan for the evolution of SharePoint, answering the question that a lot of . In short, White is the first genuinely cool leader at Microsoft we've seen in years. Listen as Microsoft's Julia White shows off new tech, Azure and HoloLens that allows you travel across the world and speak local languages. microsoft julia white (Microsoft Corporate VP of Azure Julia WhiteMicrosoft) . At that time we had a 401(k) with . Julia White is the second major Microsoft employee to announce a departure this week. The company's products help manage the day-to-day operations like supply chain management and finance. Read more. A lot of it, I would give a lot of credit to our CEO, Satya Nadella. Julia White is pictured in San Francisco, Calif. on March 27, 2014. Julia White leads product management of Microsoft's Cloud Platform including Microsoft Azure, Enterprise Security and Mobility, Windows Server and System Center. And given her background at Microsoft, she's big on the growth mindset. But White's skill set goes far beyond that. Also, Microsofts cloud platform Azure sports some of the largest brands in the world as customers: Samsung, eBay, Boeing, Dell, and even Apple, who host their iCloud jointly with AWS. We have changed major project plans based on that feedback. The pandemic was creating uncertainty over future IT spending, and there was growing concern over SAP's future. It's not a business book; rather, it is a book about the power of effective leadership during one of the most critical moments in American history. While will become SAP's chief marketing and solutions officer. 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